A modern Swatch watch made with an innovative bioceramic material.

Since the beginning, Swiss brand Swatch has focused on revolutionizing the watch industry. In 1983, the company introduced the first Swatch timepieces that featured only 51 components as well as imaginative designs. Fast forward to 2021, the company continues its avant-garde approach to timepiece design with the Swatch Bioceramic Big Bold series. The cutting-edge Bioceramic combines ceramic with biosourced plastic, providing the best of both worlds. Resilient, durable, and resistant to scratches, the material is also silky smooth to the touch. To showcase the new Bioceramic, the brand launched the Big Bold watch series that makes the most of the innovative material.

The watches come with 47 mm diameter cases and a “see-through” dial that gives a perfect view of the architectural design of the structured walls as well as the quartz movement. The Swatch Bioceramic Big Bold watch comes in five colors that enhance the new material in different ways. Apart from the classic Black and White, customers can also choose between Gray, Blue, and Pink colors. Each watch comes with a matching strap and loops, all made from biosourced plastic. Launched on April 15 in stores and available online from April 20, the new Bioceramic watches cost $125. In the near future, the company aims to implement the new material into existing Swatch collections and watch designs. Photographs© Swatch.

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