When it comes to electronic products, design often takes second or third place behind technical specifications. The perfect example? The electric toothbrush, which has remained virtually unchanged since its introduction revolutionized the daily cleaning ritual. Bland at best and ugly at its worst, the practical tool is not a product one would happily show off. But Swedish brand Bruzzoni aims to change that with the new Wall Street Collection. The company plans to do “what Nespresso and KitchenAid had done for the kitchen, but for the bathroom.” It also wants to achieve an even more impressive goal, of making “the best looking electric toothbrush on the market.” Looking at the range, it’s evident the mission succeeded.

The minimal and elegant aesthetic elevates the humble electric toothbrush to a new level of refinement. Blending Swedish design, Italian style and cutting-edge technology, Bruzzoni created the next generation of toothbrushes. There are currently two versions available: black and white. The first features rose gold metal accents, while the latter comes with silver detailing. Both have a comfortable rubber handle that boasts a soft leather texture. With an oscillating speed of 8,000 rpm, a running time of 40 minutes, and a USB induction charging system, this toothbrush effortlessly combines style and function with the latest technology. The products from the Wall Street Collection come with an elegant travel bag and extra brush heads, which are also available to purchase separately.

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