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Sitting at the intersection between art and design, the new Sinking Clock from the Time Sculptures collection subtly alters one’s perception of time.
We live in a fast-paced world where time feels like it’s flying by. We frequently consume media in bits of minutes or even seconds. We’ve forgotten how to slow down. In this context, the Time Sculptures collection is a breath of fresh air. Designed by Ross McBride, this range of clocks provides a new way of looking at the passage of time: more intentional, more conscious, and more present. At the same time, the collection reimagines the classic time-measuring tools as art pieces. The latest addition to the lineup is the Sinking Clock, a simplified version of the award-winning Sinking Alarm Clock that translated a familiar, utilitarian item into a captivating object.
Influenced by mid-century American design and Japanese minimalism, Ross McBride creates unusual timepieces that are innovative, sophisticated, and produced with a great dedication to craftsmanship. Following his Normal Timepieces brand that included wristwatches as well as clocks, the Time Sculptures collection comprises handcrafted, limited-edition pieces. Ingenious and artistic, these designs are also high-quality, intriguing, and highly collectible.
Kinetic sculptures and a recontextualized classic.
In the Time Sculptures collection, clocks become more than just utilitarian products; they transform into design objects that make you think about time differently. For example, the original Sinking Clock, an iF Award Design winner, recontextualizes the classic digital alarm clock as a dynamic object that appears to disappear into the flat surface it’s placed onto, whether it’s an office desk or a bedside table.
Likewise, the Wing Clock offers a new perspective on the passage of time. Inspired by vintage planes, this wall-mounted clock features two large hands made of wood and fabric. Their movement shows the time without the any letters, numbers or markings. Without a dial or even a case, this clock becomes a wall sculpture that moves constantly and changes subtly depending on lighting.
A new, simplified version of an award-winning clock.
The new Sinking digital clock has the same core concept of the original, but without the alarm function to bring a more relaxed feel to the everyday. Like the previous version, the clock seems to have “plunged” into the table, desk, or shelf, embedded halfway into the solid surface. Improvements include smooth buttons that feel more intuitive and easy to push, as well as a new finish on the back and the sides to match the front digital surface for a more natural feel.
Without the alarm feature, the clock becomes an art piece that also tells the time. Compared to the award-winning original, it’s less focused on urgency and more centered on living in the present, helping users to appreciate every moment. Keeping true to the Time Sculptures project, each clock is made to order and handcrafted by Ross McBride. These exclusive timepieces are numbered and can also be personalized by request, becoming collectible objects that double as sculptural, decorative items.
At Gessato, we’re proud to support designers, artists and craftspeople who make things slowly by hand in a world of mass-production. We’re collaborating closely with Ross McBride to introduce the Sinking Clock to a wider audience. Launching this summer, this timepiece will soon be a part of the Gessato Design Store collection. Images courtesy of Ross McBride.
